Superdrug opens new store in Leicester

Today, health and beauty retailer Superdrug opened a new store at Highcross Leicester, creating 60 new permanent roles in the new 6500 sq ft space.

The new store offers customers access to the largest range of health and beauty products, everyday toiletries, beauty treatments, and luxury fragrances. With a fully extended range, shoppers can explore a bigger selection of cosmetics, premium fragrances, and beauty services, including brows, nails and lashes.

The store also boasts an expanded beauty offering, featuring Superdrug’s own-brand cosmetics range, Studio London, as well as other best-selling ranges such as B. Skin, Me+, Vitamin E, and Optimum. Beauty enthusiasts can also enjoy a wider variety of exclusive beauty, including an international beauty range, 17 cosmetic brands and personal care brands, such as MCo, Morphe, and Troublemaker, ensuring there’s something for everyone.

In addition to its extensive product range, the store features its very own Beauty Studio area, where shoppers can access professional treatments at affordable prices. The Beauty Studio now offers an even bigger selection of beauty services, including, facial threading, waxing, acrylics, nail services and piercing, making it a one-stop destination for all beauty needs, with an aesthetics clinic also set to open very soon!

Also featured in the store are premium fragrances and a Beauty Playground, where you can test the latest products and create your own look at the selfie station.

Shoppers will also have the chance to sign up for Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats, and the option to pay with points.

Clare Jennings, Property Director at Superdrug, said “We’re thrilled to bring Superdrug to Highcross Leicester with the opening of our brand-new store. This spacious location reflects our ongoing commitment to investing in physical retail, enabling us to offer an even broader selection of products and services to shoppers.

Designed to deliver a modern and engaging shopping experience, the store showcases leading health and beauty brands, a dedicated premium fragrance section, and our popular in-store Beauty Studio offering threading and waxing services. We’re also proud to support the community by creating 60 new jobs and contributing to Leicester’s long-term growth.”

Michelle Menezes, Centre Director at Highcross Leicester, said “We’re thrilled to finally see the doors to Superdrug open here at Highcross, ahead of what we expect to be a busy festive season. This year has been an exciting period of real growth for the centre, with several new names joining our retail mix, from fashion and food, to beauty and wellbeing. The arrival of yet another hugely respected brand, like Superdrug, demonstrates the confidence major brands continue to place in our city, and in Highcross.

“With its larger footprint and dedicated Beauty Studio, we believe the new space will really enhance the in-store experience for our visitors, and complement the already strong line-up of health and beauty names we’re lucky to have here at the centre. With the party season just around the corner, we’re confident Superdrug will prove a population addition this Christmas, and beyond.”