Rituals opens its doors

Luxury beauty and wellbeing brand Rituals opens its new store at Highcross Leicester on the 9th July 2025. The new space, spanning across 94sqm, will offer shoppers an immersive experience into Rituals’ signature range of luxurious bath, body, and home products, designed to inspire moments of mindfulness and self-care in everyday life.

Located in the heart of Leicester’s premium retail destination, Highcross, offers a vibrant and contemporary setting that attracts a diverse blend of local residents and out-of-town visitors. The new store will reflect Rituals’ sensorial and holistic retail concept, designed to engage customers through rich storytelling and wellness-focused experiences.

The opening marks another key step in Rituals’ UK expansion strategy, reinforcing the brand’s commitment to bringing luxury wellbeing to high-footfall regional destinations. The addition of Rituals is set to enhance Highcross’s beauty and lifestyle offering, making it an even more attractive destination for shoppers seeking quality, experience-led retail.

Michelle Menezes, Centre Director at Highcross Leicester, commented:

“We’re delighted that Rituals has now opened its doors as one of many new retailers to join Highcross this year. The addition reflects the high-quality brands we’re proud to offer to our shoppers and joins other luxury beauty and wellbeing retailers such as the newly opened Space NK. At Highcross, we’re not just about providing a shopping destination, we strive to create a truly well-rounded experience for our visitors. Rituals not only offers premium products, but also a luxurious store environment, and we’re excited to see people visit and enjoy what this much-loved brand has to offer.

“We look forward to introducing more exciting names in the months ahead, as we continue to evolve the Highcross experience with brands our shoppers know and love.”

Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), says:

“We’re delighted to open our doors at Highcross Leicester and to bring the Rituals experience to this vibrant and well-loved shopping destination. Our philosophy is all about helping people slow down and find joy in everyday moments, whether through indulgent bath rituals or soothing home fragrances. We look forward to welcoming visitors into our new store and inspiring them to embrace self-care and mindfulness as part of their daily routines.”

To celebrate this exciting opening, the Rituals store will be offering the following experiences and offers to customers on Saturday 12th July 2025:

• There will be an exclusive goody bag for the first 50 customers who make a purchase.
• There is an exclusive offer on Rituals’ best-selling foaming shower gels, which can be purchased for £8.50 (RRP £10.90).
• Customers will be gifted a complimentary mini reed diffuser to enjoy, with a spend of £45 or more.