Highcross Leicester was pleased to announce back in March 2016 that it had been granted planning permission to install a new groundbreaking interactive digital light sculpture, in the centre of St Peter's Square.
Marking a significant first for a UK city, The Beacons, which comprise of a collection of seven digital columns, were commissioned to provide Highcross with an innovative piece of public artwork that would become a new landmark for the centre and the city, as well as providing customers and the local community with a fun and interactive installation that they can enjoy and engage with.
Each seven metre high column has digital screens on three of its four sides displaying a wide variety of images and animation including film footage from local events and community groups across the region and social media.
The Beacons were completed in May 2016 you can watch the installation here.
The Beacons will help to bring to life key centre events by directly linking into Highcross Leicester's digital channels and allowing visitors a real time interactive experience.
Jo Tallack, General Manager of Highcross commented: " Highcross already plays an important role in the local community and the Beacons reaffirm the centre’s position by creating a new focal point not just for Highcross, but also for the whole of the city to enjoy and interact with."
The Beacons were finally revealed to a selection of invited guests from the community that helped make it happen. Over 100 guests who took part enjoyed drink and nibbles from Chimichangas whilst they basked in their finished portraits being projected along side ambient content created for the The Beacons.
Psychedelic Lava lamp - #VibrantLeicester
8th - 22nd May
#VibrantLeicester is a visual art piece created to reflect the multiculturalism, diversity and creativity that is Leicester. The goal of this piece was to create something unique to the Beacons and transform the space in and around St. Peter's Square, creating an immersive vibrant environment for the public to enjoy.
Dominic O'Connor is a Leicester based freelance motion graphic designer specialising in marketing. He combines experimental, traditional and digital techniques to create visually stunning design, complimenting narratives intended for use in promotional content.
Charlotte Stanyon is a Leicestershire based product photographer who specialises in working with independent designers and makers. She styles her images by using colour, texture, props and keeping up to date with current trends in the industry.
Connor Buckley is a young creative designer from the south of Leicestershire, currently opening and running his own design business specialising in marketing, branding and design. Dott Design UK works with new, small, up and coming companies to create a unique brand and campaign that builds a strong identity and presence within their sector.
Mesmerise - #elementsofleicester
Playing: Thursday 10th – Thursday 24th May 2018
Timings: 9-10am, 5-6pm & 9-11pm daily
Mesmerise #elementsofleicester is a piece of digital content reflecting the theme ‘Love Leicester’. The aim was to create a fantastic visual experience of mesmerising art and the 'elements' are a perfect depiction of the city that captures the true spirit and essence of what is to live in Leicester.
Sarah Price - is a visual storyteller for lovers capturing intimate weddings, elopements and in-home sessions using natural light and warm film tones. Leicestershire based but available worldwide.
Cayenne Harris - is a special effects make-up artist specialising in special effect and editorial makeup. She has a unique eye for Avante Garde looks and can create eye-catching special effects looks. Based in Leicester but is available to travel. Work can be seen on Facebook, Instagram and Twitter.
Brianna Smith Hayes - is a Special Effects Makeup Artist specialising in the fashion industry. She has an eye for fashion and loves to create avant garde looks for models and catwalks. East Midlands based but is available to work all over the UK and can be seen worldwide
Highcross All ready for the Royal Wedding
Highcross have been busy planning a little something special for visitors to the centre over the weekend, hoping to bring a smile to the faces of visitors young and old.
The centre team have worked in collaboration with Marcus Albon a local animator to create a bespoke fish themed animation, bringing members of the royal family to life in their underwater world, whilst their busy getting ready for the Royal Wedding.
“Over the past couple of years the animated fish have been a huge hit with visitors, building on the success of the animated fish, it was so much fun creating this special piece of content for the Digital Light Sculptures, at Highcross, I’m sure visitors to the centre will enjoy it”.
Marcus Albon – Animator
Visitors can enjoy the special content on the Beacons at Highcross throughout Saturday 19th May from 7am – 3pm.